Landing Pages

call to action

call to action (Photo credit: Sean MacEntee)

Landing Pages are also referred to as Call-to-Action Pages. After you have created your Call-to Action campaign, landing pages are where you want your visitors to find more information that can lead to a conversion. Collecting data may also be your objective.  Keep these pages simple, as the message or offer is the most important aspect.

  • Main navigation is not included.
  • Never use homepage.
  • Reduce resistance to visitor
  • Use pertinent form

More on landing page forms next time.

Dynamic Landing Page Example:

About webagent99

Stephanie is pursuing her Master of Arts in Digital Media Studies and is currently working on her Capstone Project that focuses on Best Practices in Package Design. Stephanie served as the Graduate Representative on the University Life Council Shared Governance committee and continues to serve as the SGA Representative for the Communication and Digital Media Association. Along with her SGA involvement, Stephanie is a Heights Interfaith Ministries Food Pantry volunteer, a 2014-2015 Who's Who Among Students recipient, and a National Engaged Leader Award recipient.

Posted on January 18, 2013, in Digital Media, Marketing, My Projects, Promotion, Social Networking, Web Design and Development, Web Tools and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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