Blog Archives

Explaining China’s mobile app ecosystem

Image representing VentureBeat as depicted in ...

Image by None via CrunchBase

Explaining China's Mobile app ecosystem:  the potential, players, and pain points.

Explaining China‘s Mobile app ecosystem: the potential, players, and pain points.

Some topics covered:

  •  500 million smartphones that’s still improving. “90%+ of those consumers are upgrading to entry-level Android smartphones…” Developers must remember that these devices capabilities trail behind US and UE counterparts; developers must remember to optimize for this relatively low-end Android market.
  • Hundreds of app stores, but about 20 major players. Focus on only on China’s very largest app stores with the greatest distribution efforts. Arai recommends international concerns work with a third-party company with a local presence in China who understands these idiosyncrasies.
  • Many app stores means many approval and billing processes. Each store will require different QA and certification processes for each, along with vastly different revenue splits — QQ for instance takes up to 70% of an app’s revenue, while China Unicom takes 30%.
    China Unicom

    China Unicom

    App creators must track not only the performance of their app, but also the current standing of the app stores. This market moves extremely fast and one can find themselves trailing rather quickly.

  • There’s App Store life beyond games.  China is seeing a number of other app varieties beginning to gain , like educational apps and basic utilities, especially those which enable sharing of audio, video, and images, attracting substantial downloads.
  • Major players dominate China’s app market. These major players only cater to the proven audience and established app categories. The Chinese app world is open to many categories  and audience considered niches or have not been explored, like exercise and educational. Arai strongly recommend that your app come with deep social network integration with China’s top social networks to increase the chances it will find the audience it deserves.
  • Pain points besides piracy: First, the Chinese government will tax whopping 30%. Then publishing an app requires cloud services backend support; which means using an operation within China. Cloud and servers beyond the Great Firewall will suffer connectivity issues.
  • Ignore the pain points and publish… Arai recommends pushing past these points and take advantage of the

Written by:

Masanari Arai

Masanari Arai link to kii.com

Masanari Arai is founder and CEO of Kii, an international MBAAS with a presence in China. Masanari has more than 15 years experience in mobile software in Silicon Valley and Japan. He joined Intellisync in 1995 as one of its original members, where he served in various positions, including VP Product Marketing, VP Business Development, GM for Asia and President of Intellisync Japan. Prior to Intellisync, Masanari was at IBM where he was the product manager of the original ThinkPad 700 Series.

Four-Color Booklet

Still working on this one……

This booklet was created as a group project by myself and three other students in DIGM 4373: Graphic Production Process Control III the University of Houston.

The booklet contains bleeds which extends the color off the edge of the page and is trimmed off. The design was created in Adobe InDesign.

Screen Shot 2012-12-06 at 12.27.24 PM

An imposition was created using Kodak Preps. The  polyester press plates were created on the Mitsubishi SDP Eco 1630 Digital Image Setter.

Ryobi 3302HA

Ryobi 3302HA

The Image Transfer Lab runs a Ryobi 3302 HA 2 color offset lithographic printing press. To create a full color document, it requires two runs through the press. Cyan and black were printed on the first run. At the next run date, careful alignment and registration was made to ensure that yellow and magenta fit into it’s place and that the other color densities were met.

The signature sheets were printed with the final output pages in the proper position so that when folded the pages are in order. Two right angle folds were efficiently done with the Mathias Baurle folder; which is a buckle folder. The booklet is then saddle stitched using the Bindery-Mate stitcher. This makes the document lie flat and it opens completely. The booklet was trimmed into fished output using the Challenge 265 paper-cutter.

Page 1Page 2Page 3 DIG_4373_SalehA_8-page Booklet_4_Page_4

DIG_4373_SalehA_8-page Booklet_4_Page_5DIG_4373_SalehA_8-page Booklet_4_Page_6DIG_4373_SalehA_8-page Booklet_4_Page_7 DIG_4373_SalehA_8-page Booklet_4_Page_8

What is The Conversation Prism?

Conversation Prism 4.0 for 2013

Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

by Brian Solis

The original Conversation Prism

conversation_prism

conversation_prism (Photo credit: interactivemark)

 

Kingwood College Project

The Kingwood college has a program that teaches graphic art. We allow them to come see the press in operation. Creating an invitation to each student was done by variable data. I have enclosed, the static portion, the variable data the, and printer characteristics and final output.

Designed by Kingwood College students, who were invited to come and observe while we printed their projects. The week before we printed black and cyan then came magenta and yellow on second run. . The project is all 4 up and were cut to size. Cut to size for to finishing Their project was a success.
Setup the printing unit by turning the dampening system on, lowering the squeeze roller and setting dampening volume to about 2 on the press. I turned each printing unit.
Prepared ink system by opening all the printing keys and set them to 11. My press crew and I examined trial sheet impressions until we had proper density and positioning.

DIGM_3152_Romero_Stephanie_ Kingwood VDP_Spring_2012_merged_Page_13`DIGM_3152_Romero_Stephanie_ Kingwood VDP_Spring_2012_merged_Page_14

Solid Ink Density
K    1.19
C    1.17
M    .93
Y    .89

%    TVI  (Dot Gain) %
K    25    21
50    16
C    25    23
50    34
M    25    14
50    25
Y    25    26
50    26

Trap

Blue    C    1.06    84%

M    .83

Green    C    1.00    96%

Y    .89

Red    M    .83    84%

Y    .81

 

Follow

Get every new post delivered to your Inbox.

Join 595 other followers