Tag Archives: Marketing and Advertising

Landing Pages

call to action

call to action (Photo credit: Sean MacEntee)

Landing Pages are also referred to as Call-to-Action Pages. After you have created your Call-to Action campaign, landing pages are where you want your visitors to find more information that can lead to a conversion. Collecting data may also be your objective.  Keep these pages simple, as the message or offer is the most important aspect.

  • Main navigation is not included.
  • Never use homepage.
  • Reduce resistance to visitor
  • Use pertinent form

More on landing page forms next time.

Dynamic Landing Page Example: PDF-Suite.com


Technorati Claim

Technorati is an Internet search engine for searching blogs. Claiming your blog through Technorati allows you to use Technorati services to increase your blog’s visibility.

A Digital Media Developer Site


http://webagent99.com/

Jan 17, 2011. We could not find the claim token V6S7A9VMVWAF in any posts in your feed. Please make sure that you have entered it correctly in a post body and that the token appears in the feed at the URL you have provided us. Once you are sure we should be able to find the claim token, use “Update Site Feed URL” so that we can check again.

 


Summer classes at U of H

One of my classes this summer is Consumer Science. I am learning consumer/  marketing variables and how to apply them marketing and consumption decisions. Another subject is lifespan development. Demographics, values, subcultures, American class system, family structures and group influence are used by marketers to create target markets for their products.


SEO Infographics

Images With Thousand Words by Zarko on November 27, 2010

These Infographics are the best and are on my wall now.

SEO has changed over the years from simple META tags to social media marketing. Very cool!


Online Recruitment – Traditional Paper Resumes have evolved into Multimedia

Online Recruitment – Traditional Paper Resumes have evolved into Multimedia.

This is a good article that outlines how to go about creating a video resume. Very interesting and straight-forward.


Gapgate….

Logos for GAp

Read about what went wrong with the new GAP LOGO on CreativityOnline.com and some industry-pros response.

Once a marketing brand has been updated to the masses, it’s very hard to take that bad taste away. Did Gap do any market research? Lord knows they can afford it. It’s just another example of  not knowing your audience as well as you should.


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