Gapgate….

Logos for GAp

Read about what went wrong with the new GAP LOGO on CreativityOnline.com and some industry-pros response.

Once a marketing brand has been updated to the masses, it’s very hard to take that bad taste away. Did Gap do any market research? Lord knows they can afford it. It’s just another example of  not knowing your audience as well as you should.

Posted on November 26, 2010, in Design Attributes, Promotion and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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