Gapgate….

Logos for GAp

Read about what went wrong with the new GAP LOGO on CreativityOnline.com and some industry-pros response.

Once a marketing brand has been updated to the masses, it’s very hard to take that bad taste away. Did Gap do any market research? Lord knows they can afford it. It’s just another example of  not knowing your audience as well as you should.

About webagent99

Stephanie is pursuing her Master of Arts in Digital Media Studies and is currently working on her Capstone Project that focuses on Best Practices in Package Design. Stephanie served as the Graduate Representative on the University Life Council Shared Governance committee and continues to serve as the SGA Representative for the Communication and Digital Media Association. Along with her SGA involvement, Stephanie is a Heights Interfaith Ministries Food Pantry volunteer, a 2014-2015 Who's Who Among Students recipient, and a National Engaged Leader Award recipient.

Posted on November 26, 2010, in Design Attributes, Promotion and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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