Monthly Archives: July 2011
Posted by webagent99
One of my classes this summer is Consumer Science. I am learning consumer/ marketing variables and how to apply them marketing and consumption decisions. Another subject is lifespan development. Demographics, values, subcultures, American class system, family structures and group influence are used by marketers to create target markets for their products.
- The End of Demographics: How Marketers Are Going Deeper With Personal Data (huguesrey.wordpress.com)