Category Archives: Asides

“Babel”: The ties that tie us to terrorism rhetorically… Cross-Post

babel movie poster

Movie Poster

Original Post on Blogger.com

Blog Instructions

After carefully watching Babel and taking insightful notes on the film’s context, differing ideologies and political infra-structures (hegemonic influences), please list only one example from the film of a particular cultural stereotype. Then, discuss how this example you chose might have (potentially) been received by an American audience versus the actual same ethnic/culture audience the incident took place (in the film).

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My response

Babel’s plot is dispersed among several countries and portrays the characters in a way that illustrates how global communications is flattening our world.This film is truly an international work, from the production people to the writer and the cast.This film examines the varying perspectives of the characters in the aftermath of a tragic accidental shooting. I will focus on the Japanese character, Chieko. She is the daughter of the hunter, who gave the rifle to his former guide in Morocco. The emotionally challenged deaf/mute teenager has recently lost her mother to suicide. This character expresses her grief through extreme sexual acting-out. Another frustration relates to hegemonic attitudes of the hearing teenage boys that hang out where she does. I will focus on the scene in which she enters the disco with her girlfriends and the new acquaintances.

These new acquaintances have fed the girls whiskey and mind-altering substances. This forges instant friendships. Chieko feels accepted in this group. One of this guys, Haruki, shows an instant attraction to her. The sequence leading to the entrance of the disco shows the fast pace of Japanese culture through fast-moving citizens, subway, wide-shot of the busy streets and her drug-induced enjoyment of the simple things in life, like swinging and playing with the boys in the water. For once in the movie, Chieko is enjoying life. Haruki has his arm around her and she can sign with him.

The Japanese teenager enjoying herself.

The Japanese teenager enjoying herself.

The scene’s music transition before they enter. Shot of the subway, travelers, and the chaotic motion of the traffic segue into the bright lights, lasers, smoke and the mass of bodies dancing. Haruki takes her purse and stuffs it into a locker and drags her to the dance floor. September/The Joker by Fatboy Slim is moving the crowd. The audience hear what she hears intermittently. NOTHING. At first she seems overwhelmed but finally she smiles. She observes the people around her. She feels the energy and starts mimicking the movements of dancers. The audience can see her self-confidence and she laughs for the first time in the film. Unfortunately, this feeling does not last long.

The composition of the shots range from extreme close-ups of Chieko, unfocused features giving the effect of the drug wearing off and the crowd enjoying themselves. As the song changes, Bootsy Collins can be heard making the statement, THE JUNGLE S GETTING WILD, BABY. This is the counterpoint of the scene. The music speeds up, the composition of the shots get weirder and she shuts her eyes closed for awhile. When she opens them, she notices her girlfriend and Haruki making out.Her smile disappears and she stops dancing. Once again the audience experiences her auditory POV, no sound. She waves and leaves. From my experience, I can say that she was more depressed and confused than before she took the drugs.

 I believe that Chieko represents a stereotypical teenager, in either America or Japan culture. I understand these two cultures are different. In my opinion, all teenagers want acceptance from their peers and feel self-confident.

As far as audience reception of this scene, I believe that the impact has to do with experiencing the disco through her perspective of silence. I would guess that most of the audience, either Japanese or American, have not experienced a silent disco.

Keyboard Shortcuts

David Wallace defines the term “life hack” refers to a set of skills, shortcuts and novelty methods employed to increase an individual’s level of productivity. One of the most basic and easy-to-use life hacks is utilizing your most useful keyboard shortcuts.

HAPPY NEW YEAR!!

University of Houston

University of Houston (Photo credit: Wikipedia)

This is already a great year. After completing 15 hours, I will graduate with a Bachelors of Science from the University of Houston in Digital Media.

I plan to share on regular basis and build my brand here on WordPress. So look forward to informative information on design principles, examples of my work and links to cool stuff I have found.

I hope your year is fruitful and positive.webagent99

ImageSet Digital: A Field Report

On April 16 @ 2:30 p.m., the DIGM 3350 class visited ImageSet Digital. The digital printing company is located at 6611 Portwest Dr, near I-10 and the 610 Loop. I use to work down the street on Old Katy Road so I knew exactly where it was located Debbie Briggs, our tour guide, introduced herself and told us about her history in the printing industry. She started when the Linotype process was being used.  (We saw this type of press at the Museum of Printing History.) She talked about how the industry has changed over the years and how she has adapted herself to embrace these changes. She also told us with technology comes more automation and less to do. So she has expanded her business services to include marketing.

Our first stop was the Customer Service department. This is where the company’s process begins; when a customer calls a CSR (customer Service representative) and asks for a quote. Once a job starts so does its tracking. Debbie explained to us that a CSR role is the best for getting exposure to all departments.

The Press Room was next. It was a lot smaller compared to last week’s web-fed environment but it seems just as loud. ImageSet Digital is an all Indigo shop. When they went to buy this press, the manufacturer insisted that they buy two presses, so that they would not go down. The Indigo prints a 13″ x 19” sheet. Debbie said the industry is moving toward this larger format. The press uses “liquid toner”; which is toner suspended in oil. We were introduced to Jose, who worked for Indigo.  It was reiterated that presses are more automated now and how providing more services would set you apart from the competition.

The Bindery was our next stop. Of course, there was an employee working the cutting machine because most everything had to be trimmed (being printed on a large format). She listed all their bindery elements, which are comparable to what we had seen on other field trips.

Our last stop was the warehouse. In a room off to the side was ImadeSet’s new digital envelope press. Debbie was very proud of it and how it would provide customer with even more personalized marketing messages using variable data printing. She told us that part of the year; the warehouse was a mini M.D. Anderson card shop. Since 2006, The Children’s Art Project partnered with ImageSet to create an online catalogue based on web-to-print technology. Customers could pick a design, create a message, pick a font and color for their message, add signatures or logos and address individual envelopes with name and address in their color choice. Then proof the card and envelop online. That year, turnaround time and errors were reduced; creating a large savings for the Children’s Art Project.

I would choose to have a product printed by the digital printing process utilized by the ImageSet. The files printed on the Indigo are amazing. I have been interested in cross-media marketing for some time now. It validates my understanding of technologies that are up and coming.

This trip reinforced my understanding of how printing and marketing go hand in hand. Digital printing and variable data printing data provides a very personalize, one-to-one messages that can be used to send the receiver to a personalize URL to learn more. There is a higher response rate foe these campaigns. This was my favorite trip and I would love to work at a place like this in the future.