Category Archives: Promotion

Natural Cleaning Booklet

Artist’s Statement

Creating Natural Cleaning for project three was a challenge. I took over 100 picture with the Nikon D5100 DLSR camera. I ended up with eight photographs featured, as listed below:

  • Bottle of Essential Oil
  • Box of Borax
  • Bottle of Castile’s Liquid Soap
  • Lemon, Lots of Lemons
  • All-Purpose Cleaner Ingredients
  • Box of Baking Soap
  • More Lemons and Sea Salt
  • A Bowl of Citrus
  • My Signature

Incorporated was a scanned image of a spiral notebook. I wanted to use it in the magazine spread but I think it worked better here. I grouped the image for the spreads and added a colored rectangle to the bleed. When printing to the postscript file the realization that the old table of contents was grouped within these two objects began apparent. The objects were accessed on the interior master page and ungrouped. Then, the old tale of contents was deleted and all the objects put back into place.
The booklet’s topic covered natural cleaning. The format was a cook book, Six recipes were included with a table of contents. The storyline threaded to another page.
Color was handling through the Swatch panel. I used the Kuler extension to pick a pallet. Other colors brought in from the images listed below and the border images. Spot and sampled colors were converts to process colors.
I really enjoyed learning the page transition feature. I appreciate getting html to pop into any website.

Technical Statement – Colophon

Scanned Images

Used a notebook for edges of pages. Choose calibrate and characterized scanner profile when setting up. Scanned image using the RGB color space and 300 dpi. Using adobe photo shop CS6, global and local adjustments tweaked with the following tools:

  • Level
  • Hue/saturation
  • Curve
  • Color balance
  • Unsharp mask
  • Brightness/contrast

Digital Images

Taken with Nikon D5100 DLSR camera. Modification made and cropped to size in Adobe Photo Shop CS6. Both types of files were converted to the CMYK space and the SWOP v2 Coated Profile. Saved to a TIFF file.

Adobe InDesign Layout

Created a new 12 facing page layout with Portrait Orientation each page is 5 inches by five inches. Layout has .25 margins and .25 page bleeds on each side. Color pallet created in Kuler extension. Style Sheet setup using paragraph styles. An interior page master was created and applied to recipe pages. By placing images in document, a link was created. Created TOC from paragraphs style called “Recipe Title”. Used print booklet option. Created printer preset to created postscript file that when open creates a PDF file.

Explaining China’s mobile app ecosystem

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Image by None via CrunchBase

Explaining China's Mobile app ecosystem:  the potential, players, and pain points.

Explaining China‘s Mobile app ecosystem: the potential, players, and pain points.

Some topics covered:

  •  500 million smartphones that’s still improving. “90%+ of those consumers are upgrading to entry-level Android smartphones…” Developers must remember that these devices capabilities trail behind US and UE counterparts; developers must remember to optimize for this relatively low-end Android market.
  • Hundreds of app stores, but about 20 major players. Focus on only on China’s very largest app stores with the greatest distribution efforts. Arai recommends international concerns work with a third-party company with a local presence in China who understands these idiosyncrasies.
  • Many app stores means many approval and billing processes. Each store will require different QA and certification processes for each, along with vastly different revenue splits — QQ for instance takes up to 70% of an app’s revenue, while China Unicom takes 30%.
    China Unicom

    China Unicom

    App creators must track not only the performance of their app, but also the current standing of the app stores. This market moves extremely fast and one can find themselves trailing rather quickly.

  • There’s App Store life beyond games.  China is seeing a number of other app varieties beginning to gain , like educational apps and basic utilities, especially those which enable sharing of audio, video, and images, attracting substantial downloads.
  • Major players dominate China’s app market. These major players only cater to the proven audience and established app categories. The Chinese app world is open to many categories  and audience considered niches or have not been explored, like exercise and educational. Arai strongly recommend that your app come with deep social network integration with China’s top social networks to increase the chances it will find the audience it deserves.
  • Pain points besides piracy: First, the Chinese government will tax whopping 30%. Then publishing an app requires cloud services backend support; which means using an operation within China. Cloud and servers beyond the Great Firewall will suffer connectivity issues.
  • Ignore the pain points and publish… Arai recommends pushing past these points and take advantage of the

Written by:

Masanari Arai

Masanari Arai link to kii.com

Masanari Arai is founder and CEO of Kii, an international MBAAS with a presence in China. Masanari has more than 15 years experience in mobile software in Silicon Valley and Japan. He joined Intellisync in 1995 as one of its original members, where he served in various positions, including VP Product Marketing, VP Business Development, GM for Asia and President of Intellisync Japan. Prior to Intellisync, Masanari was at IBM where he was the product manager of the original ThinkPad 700 Series.

What is The Conversation Prism?

Conversation Prism 4.0 for 2013

Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

by Brian Solis

The original Conversation Prism

conversation_prism

conversation_prism (Photo credit: interactivemark)

 

Landing Pages

call to action

call to action (Photo credit: Sean MacEntee)

Landing Pages are also referred to as Call-to-Action Pages. After you have created your Call-to Action campaign, landing pages are where you want your visitors to find more information that can lead to a conversion. Collecting data may also be your objective.  Keep these pages simple, as the message or offer is the most important aspect.

  • Main navigation is not included.
  • Never use homepage.
  • Reduce resistance to visitor
  • Use pertinent form

More on landing page forms next time.

Dynamic Landing Page Example: PDF-Suite.com