Blog Archives

Landing Pages

call to action

call to action (Photo credit: Sean MacEntee)

Landing Pages are also referred to as Call-to-Action Pages. After you have created your Call-to Action campaign, landing pages are where you want your visitors to find more information that can lead to a conversion. Collecting data may also be your objective.  Keep these pages simple, as the message or offer is the most important aspect.

  • Main navigation is not included.
  • Never use homepage.
  • Reduce resistance to visitor
  • Use pertinent form

More on landing page forms next time.

Dynamic Landing Page Example: PDF-Suite.com

Summer classes at U of H

One of my classes this summer is Consumer Science. I am learning consumer/  marketing variables and how to apply them marketing and consumption decisions. Another subject is lifespan development. Demographics, values, subcultures, American class system, family structures and group influence are used by marketers to create target markets for their products.